A woman cuddling her golden doodle on a sofa in soft morning light

For all the days we wish would last forever.

Because life with them is never long enough. Meet MORE., a new approach to thoughtful dog wellness.

A golden doodle lounging on the sofa while its owner reads nearby

Why we exist

They make our lives better. We want to do the same for theirs.

They're there for the early mornings, the hard days, the little victories, and everything in between. They ask for so little and give us so much. MORE. was born from the belief that the dogs who make our lives extraordinary deserve extraordinary care.

For them. Always.

The MORE. philosophy

Four ideas guide everything we make, everything we say, and everything we choose not to.

MORE

Care.

Thoughtful choices for their everyday health.

MORE

Knowledge.

Curiosity, transparency, and a commitment to credible research.

MORE

Joy.

Supporting the little moments that make life with dogs special.

MORE

Together.

Because every shared moment matters.

IN DEVELOPMENT

Their health deserves more thought.

We're exploring the future of dog wellness through veterinary insight, responsible innovation, and a focus on healthy aging.

  • StageResearch & exploration
  • FocusHealthy aging, mobility, recovery
  • ProductsNone available yet
Follow Our Journey →
A golden retriever running toward the camera through a sunlit field

More walks.More adventures.More ordinary days together.

That's what MORE. is all about.

Our story

Because forever wouldn't be long enough.

We started with a question every dog lover has asked: What if we could do more for the dogs who give us everything? MORE. is our commitment to exploring that question with love, care, and a respect for science.

For every walk, every cuddle, every ordinary Tuesday.
A Cavalier King Charles spaniel asleep on the sofa under its owner's hand

The waitlist

Something good is coming.

Be the first to hear about MORE., our research journey, and what's next. Tell us a little about your dog and we'll keep you posted.

The Journal

Notes on a longer life together.

Stories, research notes and everyday rituals from the MORE. team. Our first pieces are being written now.

A golden retriever bounding through tall grass at sunset

RitualsComing soon

The morning walk, reconsidered

Why the most ordinary part of the day might be the one that matters most.

A golden retriever resting its paws on a picnic table in late sun

ResearchComing soon

What healthy aging looks like in dogs

A plain-language look at how dogs change as they get older, and what owners notice first.

Doodle walking on the beach

Our journeyComing soon

Why we're building MORE. slowly

How we're approaching product development, and what has to be true before anything ships.

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